Strategic Insights
Research and perspective on how students discover their options after high school, and what it means for enrollment and recruitment.
Students Now Take the Bypass: Recalculating the Route to Enrollment
AI answers and social search are reshaping college discovery, while traditional analytics miss much of what happens before an inquiry. Higher education needs a measurable first mile built for the routes students now travel.
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What Is An Interaction, Really?
What is an interaction, really, and why is it important? The value of an interaction is not that it occurred. The value lies in what it reveals.
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The Enrollment Advantage of Familiarity: Why repeated exposure may matter more than rankings
Exposure is foundational to eventual recruitment and matriculation. No student who has never heard of, or cannot recall, a college or university will seriously consider it.
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The Enrollment Blind Spot: The Risk of Optimizing for Visible Students While Missing the Pre-Funnel Opportunity
Most enrollment strategies are built around students who are already visible. What about the invisible majority of students who never show up in the data?
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The 13th Year™ team would be glad to share what we're seeing inside high schools.
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