Enrollment, Recruiting & Admissions

Enrollment, Recruiting, and Admissions examines how institutions attract and recruit or enroll students by strengthening visibility, relevance, and consideration. Insights focus on early awareness, student decision behavior, narrative positioning, and strategies that improve inquiry, application, and yield outcomes across higher education and other postsecondary pathways.

The Enrollment Blind Spot: The Risk of Optimizing for Visible Students While Missing the Pre-Funnel Opportunity

During World War II, military analysts studied returning bombers and mapped damage on returned planes to determine where to reinforce them with armor for best possible survival. At first, the data seemed clear: The wings and fuselage took tremendous damage and seemingly needed the additional armor. However, statistician Abraham Wald saw what others missed: The analysis only included planes that made it back. Counterintuitively, it was the areas with no mapped damage, like the

Jason J. Christenson

Apr 46 min read