Student Search

AI answers and social search are reshaping college discovery, while traditional analytics miss much of what happens before an inquiry. Higher education needs a measurable first mile built for the routes students now travel. Students have taken the bypass through AI and social search, making the first mile of college discovery harder to see by enrollment and marketing professionals in higher education. They are increasingly important to measure. There are solutions. I grew up

What is an interaction, really, and why is it important? The value of an interaction is not that it occurred. The value lies in what it reveals.